Debunking Common Clean Beauty Misconceptions

We’ve all heard them. Whether you’re a clean beauty loyalist or a beauty newbie, you’ve heard the myths. We’re here to set the record straight.

  1. Myth #1 - Clean Beauty products are not as effective.

    Just like with conventional beauty brands, some products will work better for you than others, but to say that the entire category doesn’t work well is just false. Celebrities like Gisele Bundchen, Gwyneth Paltrow and Zooey Deschanel have access to literally anything they want and they’ve chosen to use predominantly clean beauty brands. Countless clean beauty brands have received awards, even when up against conventional brands. Especially as clean beauty gains popularity, formulas are becoming more and more sophisticated. As always, buy from trusted brands and reference the reviews first!

  2. Myth #2 - Clean Beauty is more expensive.

    Nope. Again, just like with conventional beauty brands, you’ll find clean options in a range of prices. You can purchase a skin-loving lipstick by clean beauty pioneers, Lily Lolo, for $18. Meanwhile, MAC lipsticks are $21. The list goes on and on.

Here at Shimmer we strive to bring you a collection of non-toxic, ethical beauty products you can feel good about and realistically fits into your daily routine. We offer a variety of price points and product categories to ensure your switch to clean beauty is as painless as possible! Our store is designed to create an atmosphere that encourages you to try new things and share ideas that contribute to a healthier, happier environment for all!

Katherine Lowe